Pay-Per-Click
PPC refers to pay-per-click, which is a type of online advertising where advertisers pay for each click on their ads. The most familiar type of PPC is through search engines like Google Ads, where advertisers bid on keywords, leading their ads to show up at the top of search results when those keywords are searched.
PPC can also be used on social media sites like Facebook and Instagram, as well as through display ads on various websites.
PPC can also be used on social media sites like Facebook and Instagram, as well as through display ads on various websites.
How does PPC work?
PPC operates by letting advertisers place bids on specific keywords or phrases for their ads to appear in search results. When a user searches for those terms, the advertiser’s ad appears as one of the top results, and they incur a charge for each click on their ad.
Advertisers develop campaigns aimed at particular demographics, interests, and locations, setting a maximum bid for their targeted keywords. Search engines then use an algorithm to decide which ads to display and their sequence. This algorithm considers various elements such as:
– The amount bid by the advertiser
– The ad’s relevance to the keyword – The ad’s quality
PPC strategy and campaign development are important, and several platforms are available for PPC. Additionally, this type of advertising can also take place on social media platforms like Facebook and Instagram.
Advertisers develop campaigns aimed at particular demographics, interests, and locations, setting a maximum bid for their targeted keywords. Search engines then use an algorithm to decide which ads to display and their sequence. This algorithm considers various elements such as:
– The amount bid by the advertiser
– The ad’s relevance to the keyword – The ad’s quality
PPC strategy and campaign development are important, and several platforms are available for PPC. Additionally, this type of advertising can also take place on social media platforms like Facebook and Instagram.
